To generate leads and motivate key individuals to open their rolodex, the CFDD has developed a Local Business Leaders template for retirement plan advisors who wish to host their own internet broadcasting show. After an initial interview with the advisor host, the Local Business Leaders strategy positions the advisor as an expert and provides them with a broadcasting platform to interview other local experts, i.e., CEOs, business owners, ERISA attorneys, CPAs, doctors, human resource executives, not-for-profit officials, etc., in their geographic area.