Dual Registration: Cheerleading Or The Real Thing

As the competitive marketplace evolves, including the advent of increased litigation & regulation, registered reps are rightly stampeding towards dual registration. This hybrid status allows advisors to maintain/increase market share, differentiate themselves, provide investment advice beyond that which is incidental, capture high net worth fee-based business and service smaller accounts on a commission basis. The IAR status also facilitates business with more sophisticated plan sponsors.