INTERNET BROADCAST STATION INTERVIEWS: Setting The Stage
To enhance the CFDD’s Advisor Conference experience, add value, distinguish us and help clients grow their business, speakers and exhibitors are interviewed by The CFDD Station, an Internet broadcast radio station devoted exclusively to retirement plans content.
While the speaker interviews are breakout session specific, the exhibitor interviews are designed to summarize the vendor’s value proposition. In addition to valuable content and speaker background, the interviews help registrants determine the breakout sessions that best meet their needs and the exhibitors they want to visit with.
To drive breakout session interest, links to the speaker interviews are included in the conference documents. It is, however, important to note that the fifteen minute non-secure speaker interviews archived on The CFDD Station are different from the sixty minute breakout session audio files archived on a secure page of the CFDD's website.
The CFDD Station features a pre-recorded audio interview format. The on-demand audio content is easy to access and available to all viewers without cost or restriction. As an additional bonus, the content remains archived, accessible, downloadable (iPod & other electronic devices), portable, forwardable and linkable 24/7.
Each interview opens to a dedicated page with a photo, bio, contact information and a linked logo. Additionally, the exhibitor interviews contain a condensed company description while the speaker interviews include a description of the breakout session. To broaden the audience, the descriptive content is Meta-tagged and designed to optimize as well as drive search engine traffic to each dedicated interview page.
In addition to viral marketing a link to their dedicated page, those interviewed may post a link to their dedicated page on their own website. The dedicated page also benefits from cross-station, network and portal traffic along with aggregated RSS Feeds.
To further enhance visibility, scrolling TV monitors on The CFDD Station and the CFDD website include the photos, names, company and/or topic with a link back to the dedicated internet broadcast pages.
While The CFDD Station and the CFDD website are different platforms, they are integrated and linked. To access the internet broadcast interviews, go to The CFDD Station homepage or the conference homepage and click on the appropriate TV monitor. The CFDD Station homepage is located at http://www.bmbc.tv/stations.php?n=3. The CFDD conference homepage is located at: http://www.thecfdd.com/CFDDconference2012.
To listen to the audio files from all the CFDD'’11 breakout sessions, paid registrants should go directly to: http://www.thecfdd.com/CFDDconf2011presentations.